Sale & scaling readiness for canadian businesses
Your business is worth more when it needs you less.
We work inside owner-led Canadian based businesses to get them ready to sell or scale up, one to four years out. Fees tied to results.
Every buyer asks one question first: does this business need its owner?
6%
have a formal plan
of business owners plan to exit with in 10 years
63%
CFIB, Passing the Torch, October 2026
We make room in your business.
Room to step back
Buyers discount a business that runs through its owner. We build the team and systems that run it without you.
Room in margins
Buyers pay a multiple of your profit. We grow it through pricing and costs, and make it hold up in due diligence.
Room to grow
A revenue model and sales engine your team runs. We help you win more business today.
Room to choose
Sell, pass it on or keep your business, on your timeline.
CLIENT STORIES
SALE READY - B2B FACILITIES SERVICES
A four-year exit, one quarter at a time.
The owner wants to sell in four years at maximum value and enjoy an early retirement. We built a sale-readiness checklist and a quarterly plan and are delivering it in phases: a brand refresh, a real sales system and pricing that steers sales toward recurring service agreements and more.
With work in progress, we are building a holistic business system and revenue model buyers pay the most for.
SCALE UP - SPECIALITY AUTOMOTIVE SERVICE BUSINESS
Too small to survive. Now preparing to franchise.
A founder who was great at the work but stuck at the wrong size was facing a sale or closure. We brought in an investor so he could grow without new bank debt, took administration off his plate, and became his right hand. The business is now preparing to launch as a franchise in 2028.
FAMILY SUCCESSION
“Once it’s sold, you lose that chance”
An owner had an NDA signed with a buyer. His son had left the business years earlier to teach. We asked the question nobody else had: did he want to keep it in the family? Today the son is taking over, and we’re building the management skills and systems to make the handover work.
Build the value before it gets valued.
Sale or scale, buyers and investors pay for the same things. Whether you plan to sell, pass the business on or bring in an investor to grow, we add the value before anyone puts a price on it. Pick your yearly owner earnings (SDE) to see an example.
Let’s build your value Try the full calculator →Example for a typical business at each size: an 8% profit lift and one-step improvements to owner reliance, customer mix, predictable revenue and reporting. Based on published small-business sale data (BizBuySell, IBBA Market Pulse). Not a valuation.
How it works.
We build more value in your business. Your broker sells it. Your accountant structures it.
Readiness Review
Three weeks. We map your baseline, find the gaps a buyer would discount, and give you a plan to close them. Fixed fee.
01
Value Build
Six months with your business and your team. A modest base, the rest tied to results.
02
Your next move
Sale, succession or growth. We support your broker and advisors through it.
03
GROWTHROOM is led by Ben Lovie, an owner-operator who has spent 22 years running and growing businesses in BC, UK and Australia: sales, marketing, technology, finance, people and operations. When a job needs deeper expertise in finance, technology and valuations, he brings in senior specialists from a trusted network. You work with the people doing the work, not a junior team.
Operators, not theorists.
Got Questions?
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A broker markets your business and finds the buyer. We work inside the business before that, so it’s worth more and holds up in due diligence. Many owners use both, and we work alongside your broker.
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It starts with a fixed-fee Readiness Review. If you continue, the Value Build is a modest monthly base plus a share of the results we agree on up front. You’ll know exactly how it works before you commit.
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We think so. Think about the ultimate goal of your business. A business that needs you less is worth more, whether you sell, pass it on to family or keep it. Do you want a business that takes up all your time for ever?
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You pay the base for our time, and the rest is tied to targets we agree on together. If you are unhappy with the advice and execution of our strategies at any point, we can review together.
We are performance based operators at heart and stand behind our ability to have your business better prepared for sale or scaling.
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That really depends on many factors including complexity of your business, urgency to have your business ready for sale or scale and your consultant budgetary considerations. At minimum 8 hours a month and maximum determined on considerations above and scope of work we have underway with other clients.
We work directly with your managers and team, because the aim is a business that needs less of you.
We often find, the first phase is the busiest as we learn your business and uncover your key leverage factors. The next phase is implementation which can speed up or slow down depending on your resources and urgency timeline.
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Our sweet spot for delivery real value and not getting bogged down in multiple layers of corporate complexity, is owner-led Canadian businesses, typically $2M–$10M in revenue with 10–60 staff.
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No. We build the value in your business for your to command higher valuation from the market at time of valuation. For a formal valuation we work with your accountant or a Chartered Business Valuator, and your broker handles the sale. We hold no affiliation or preference for whom your work with.
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It depends on the scope and complexity of the business, but we typically like to aim for no more than five at a time, so every client gets senior people doing the work.